Challenge
Website traffic was high, but intake consistency and qualification quality were low.
Legal Intake Flow Lifts Qualified Leads by 52%
A consumer law firm standardized intake with AI chat and routed qualified matters faster.
8-week rollout
Solution
- AI intake script for practice-area triage
- Lead scoring and owner routing in CRM
- Automated follow-up for incomplete intake flows
Results
- 52% increase in qualified consultations
- 27% improvement in signed-case conversion from web leads
- Reliable daily intake reporting by source